About
A small Oklahoma warehouse with deep roots in Lahore.
We are a family-owned wholesale importer founded by Lara Walsworth in 2014. We carry one thing: authentic, hand-made Pakistani goods — sourced direct, held in stock, and shipped from Guthrie, OK.
Lara Walsworth · Founder & CEO
Founder's note
A buyer's eye, a small-town warehouse.
I spent four years buying for a Tulsa department store before I ever set foot in Pakistan. The trip in 2012 was supposed to be two weeks of vacation. I came home with one shawl, three business cards, and a problem: I couldn't find anyone in the States selling work this good without marking it up to luxury prices.
So I started a wholesale business out of my garage. The first shipment was eighty Phulkari shawls. They sold through in nine days. The second was a hundred and fifty. By 2016 we were on Main Street in Guthrie, where we still are — now in 4,200 square feet with a showroom you can visit by appointment.
Eleven years in, the rules I started with haven't changed: pay artisans fairly, hold inventory in the US so our buyers don't carry the import risk, and put the maker's name on the certificate that ships with every order.
— Lara Walsworth
Timeline
Eleven years, one supplier list.
First trip to Lahore
Lara, then a buyer for a Tulsa department store, picks up a single Phulkari shawl at Anarkali Bazaar.
Pakistani Tradition Co. founded
Garage in Edmond, OK. First pallet of 80 shawls sells through in nine days.
Move to Guthrie
Lease 1,800 sq ft on Main St. First five trade accounts sign on, including a Santa Fe gallery.
Brass & ceramics line added
Master engraver Mohammad Iqbal joins the partner roster from Multan.
Tea program launches
Bulk loose-leaf chai sourced from family gardens in the Khyber-Pakhtunkhwa foothills.
Warehouse expansion
Move to current 4,200 sq ft facility at 8748 Main St with showroom by appointment.
Private label program
Custom OEM runs for tea brands, hotel groups and museum stores. 240 trade accounts active.
What we believe
Provenance is product.
The market for "global crafts" is full of vague stories and vaguer supply chains. We took the opposite approach. Every shawl, brass bowl, ceramic dish and tea tin in our warehouse can be traced to a workshop, a city, and — for the larger pieces — a named maker. We print that information on a certificate and ship it with every order. Our buyers reuse the cards on hangtags, shelf-talkers and menus.
Meet the artisans →