Case studies

Three buyers. Three playbooks.

Real projects with real lead times — boutique, hotel and private-label.

Boutique retail

Saltgrass Mercantile · Round Top, TX

Owner: Marisol Cantú

Five-season Phulkari shawl program. Started at MOQ 12 per colorway in fall 2021. Now reordering 80–110 units per drop, with two exclusive colorways co-developed for the spring market.

Outcome

Lead time per drop: 8–10 weeks. Sell-through: 92% within 6 weeks.

Hospitality

The Hawthorn Hotel · Norman, OK

F&B Director: James Reinholt

Twelve guest rooms and a lobby fit-out. Hand-knotted Bhakkar wool rugs (12), polished brass floor lamps (24), embroidered cushions (60). Project bid pricing, 30/40/30 milestone billing.

Outcome

From signed bid to installed: 14 weeks. Zero post-install defect claims.

Private label

Cedar & Clove Tea Co. · Asheville, NC

Buyer: Priya Anand

Three-SKU launch (karak chai, Kashmiri pink, single-origin black) in branded lithograph tins. Custom artwork, FDA prior-notice, COA per lot. 1,800 units across SKUs in run one.

Outcome

From brief to landed: 11 weeks. Reorder placed week 4 of retail launch.